Name acquisition
Through NameAcquisition.org, I help companies pursue the particular domain name that best matches their identity. My work has included transactions involving BA.com, WU.com, BioNTech.com, VinFast.com and other notable domain names.
Born in Berlin. At home in Riga. Fascinated by the internet, cities, aviation, photography and the remarkable possibilities of a memorable name.

I'm Alexander Schubert, a German internet entrepreneur and domain name broker. I was born in West Berlin in 1965 and have lived in Riga, Latvia, for many years. Berlin remains part of who I am; Riga has long been my home.
I studied aviation engineering at the Technical University of Berlin. My professional life took an unexpected but rewarding direction when I discovered how much identity, value and ambition can be carried by a few letters on the internet.
My work has brought me into contact with founders, established companies, city representatives, technology specialists and people from many different countries. Some of the most interesting conversations begin with a deceptively simple question: what should we call this?
Outside work, I enjoy photography, travel, discovering new places, and the everyday pleasures of life in Riga. I particularly like spending time in Thailand and Florida.
Through NameAcquisition.org, I help companies pursue the particular domain name that best matches their identity. My work has included transactions involving BA.com, WU.com, BioNTech.com, VinFast.com and other notable domain names.
In 2005 I co-founded the initiative behind .berlin, helping establish the concept of a dedicated top-level domain for a city. The project combined internet policy, local identity, partnerships and a good deal of persistence.
Since 2017 I have been pursuing .airport: a dedicated top-level domain concept for airports and the wider aviation ecosystem, bringing together a long-standing interest in aviation with my internet-industry work. Explore the project ↗
I attended my first ICANN meeting in Kuala Lumpur in 2004 and have followed the development of new generic top-level domains closely ever since, participating in policy discussions and application initiatives.
I founded the dotGAY initiative in 2009, working with partners on a community-oriented vision for a dedicated domain that recognized the breadth and diversity of LGBTQ communities.
I've spent considerable time in Tampa Bay and explored city-focused internet identity projects involving Tampa and St. Petersburg. Florida is one of the places I enjoy returning to.
I've always enjoyed taking photographs. The camera is an excuse to look more closely: at a building, a street, a landscape, light, pattern or an unexpected moment. Here is a selection from my own photography collection, which has a dedicated home at www.TI.lv.
Selected photographs from my collection. Visit TI.lv for the wider gallery.
Riga has been my home for many years. I value its beautiful historic neighborhoods, the Baltic seasons and a city that is close to nature without being far from anything important.
Holidays in Thailand are a favorite. I love the warmth, the scenery, the food, the feeling of discovering a new place — and the opportunity to slow down and take photographs.
I've spent time in the Tampa Bay area and have a special interest in St. Petersburg and Tampa. Aviation has fascinated me since my university years, and it still finds its way into my work.
In 2002, registering a first-name domain name such as Alexander.info felt genuinely special. I was proud to secure it, and I've kept it for nearly a quarter-century while also establishing my personal and professional presence elsewhere.
In 2027, it reaches the 25-year mark. The internet has changed dramatically since 2002, but a personal name still carries something wonderfully timeless.
Today I also use Alexander.lv and Alexander.berlin. This website is a place to bring together a little of my own story: the work, the travels, the photographs, and the people and places that have shaped it.
For me, domain names have always been about a particular identity — and there is only one first name each of us calls our own.
Whether you found this page through my domain-name work, an ICANN meeting, photography, or simply because we share a first name, feel free to get in touch.